Le copywriting, c’est l’art de vendre via les mots.
Voici les 3 livres indispensables à lire pour apprendre le copywriting (tous en anglais sauf Influence et Manipulation de Robert Cialdini):
-
Sommaire de l'article
Influence et manipulation
-
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales.
-
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
D’autres livres sont moins intéressants, mais méritent une lecture pour compléter ses connaissances en copywriting :
- Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
- The Righteous Mind: Why Good People are Divided by Politics and Religion
- The Non-Designer’s Design Book
-
Breakthrough Advertising
https://www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981